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K8凯发(中国)天生赢家·一触即发

K8凯发(中国)天生赢家·一触即发 k8凯发,k8凯发国际官网入口,凯发k8国际首页登录
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  • k8凯发首页2023中国十大最受欢迎茶饮品牌喜茶、奈雪、霸王茶姬上榜

    发布时间:2024-07-20 05:28:54 来源:k8凯发k8凯发品牌中心 阅读次数:

      随着茶饮行业的规模扩张◆▷=,茶饮行业的竞争也变得更加激烈◁□。茶饮行业的连锁化率大幅提高■=▽◆,从2020年的41■□▲-.2%跃升到了2022年的55=▲★▲■.2%△■◁,远高于同期整个餐饮业的平均水平=□▷▷▼。同时■=▲□•,从业者自创品牌取得显着成绩■☆▼,如茉酸奶•□▷◇■、茉莉奶白等新锐品牌-◁●■。然而◆○▽◆▪☆,也有一些品牌的规模在今年并没有增长=▪△=△,甚至显出疲态●-△☆◇,处于◁◇-“躺平•○”状态■▼…▷▪•。

      茶饮行业的规模扩张□=▽-▽■,主要是为了抢占市场份额…□◇,提高品牌知名度•■▲••◆,以及提高盈利能力△●。今年在规模扩张上取得显着成绩的△-▷▷,除了喜茶•=◆、古茗等几个头部品牌□==▪△=,还有茉酸奶•◇•、茉莉奶白等新锐品牌◇▽▪☆。与此同时■=◆,还有很多品牌的规模在今年并没有什么增长■▪•,有的甚至显出疲态▼□△,处于▽○“躺平■★•▲★▪”状态•○▪•…。

      总的来说▷=▪,茶饮行业的规模扩张和竞争加剧=★☆=,使得茶饮行业的竞争变得更加激烈▽■。茶饮行业的连锁化率大幅提高…▪•-▪=,从业者自创品牌取得显着成绩▷▷□,但也有一部分品牌显出疲态■…◆▽,处于△▼△•“躺平◆▷◁”状态k8凯发首页●▽。茶饮行业的竞争◁■▲,不仅体现在品牌之间的竞争◇-◇▼○☆,还体现在品牌与消费者之间的竞争☆▪。

      4大热门品类包括茶饮▷•、咖啡-=、火锅和炸鸡汉堡▲▲•☆★▷,餐饮大数据研究与测评机构NCBD(餐宝典)正式发布◇▽◆□“2023中国餐饮金饕奖○■”系列榜单▷◇●▼●★,经过半年的大数据监测◇…、企业访谈和分析师评审▪◇。

      奈雪的茶□◁,最终上榜的十大最受欢迎茶饮品牌是==▪◁:喜茶□▪…,茶颜悦色▷•☆•,书亦烧仙草▼◆◆。各品类榜单以品牌的欢迎指数为排名依据-□★▪,沪上阿姨★▷◆◇•,古茗k8凯发首页•-…◇=●,受到业内广泛关注▲-◇=•。

      而欢迎指数则由餐宝典依据消费者满意度▷○□●、媒体影响力■◇、网络情感◆★、品牌差评率▷△=☆◇★、企业实力以及行业分析师评价综合得出……◁▪-•,近日■●□,系列榜单共包括金饕奖TOP100○○…•、4大热门品类榜以及1份新锐品牌榜□▽•=。CoCo都可■★▽▼▲▽,霸王茶姬●◁△▽,满分100分▲▼!

      蜜雪冰城=△★■□,茶百道••○-▲◆,其中-□▼□-★?

      先说第一点=△=▪▷,更大规模★★□。这包含三个关键词★▽△:万店◇-=▽…★、出海与放加盟•★。今年年初▽□…,古茗▲●□▲、沪上阿姨等几个品牌相继制定了万店目标□■,从过去几个月的情况来看○△,它们达成目标当无意外■◁。到明年上半年…•▽▼,茶饮行业将出现4~5个万店品牌▪=。同时…◆,茶饮品牌也在积极拓展海外市场-◁☆,如蜜雪冰城▼□…◁…,去年年中在海外的门店数就突破了1000家•▽□○○◆,今年2月进驻悉尼CBD的消息也很是吸引了一波关注•▽。此外☆▼▷•☆,喜茶▷…、霸王茶姬等也在积极推进出海战略★▽△◁。最后◇▲□□▪◁,放加盟成为了茶饮品牌连锁扩张的首选●◁△▼○●。奈雪的茶开放加盟▼■…◇,这意味着国内千店茶饮品牌全部都是•▼,再无一个纯直营品牌○◁▪△;国内头部茶饮品牌全部都是▽◁☆。

      1 万店▽★▲◇◆▪、出海与放加盟 ▽△▷▽…◁“茶饮下半场-▼▲□▼”的概念提出来已经有一两年了☆•-◇,但直到今年■--,在经历了格外热闹的上半年之后▽•●=◆★,人们才大体明白•▲■▽◆“下半场★◆--▪■”究竟是怎么回事△▲。在餐宝典分析师看来▽…▼,茶饮下半场有四个显着特征•▪:更大规模•△、更健康=▷◆■…、更智能=◁-、更资本化●□△☆。