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K8凯发(中国)天生赢家·一触即发

K8凯发(中国)天生赢家·一触即发 k8凯发,k8凯发国际官网入口,凯发k8国际首页登录
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  • k8凯发官方网古茗加盟助创业者踏浪前行

    发布时间:2024-07-29 21:41:01 来源:k8凯发k8凯发品牌中心 阅读次数:

      二十几年前★◆●●▷,★□…“新茶饮●…-▪★”这一词还未流行●□…△,一杯冲泡奶茶就足以满足消费者的需求◁•。经过几代升级发展▪◆○▷☆▷,新茶饮的内涵被不断丰富◇●•▪□,并在产品种类…△、门店形式••▽▪、数字化程度等不同方面逐渐细化创新★▽◆☆-★,满足现代消费者对美好生活的多元化需求△▲▽▲。

      古茗茶饮自2012年成立以来◆★•○■,始终将产品作为品牌发展的□◁◆▲“底牌◆★=○▽”与-▪…-“底线○◇●=”●▽▷◆,精心研发打磨产品★●,推出更符合现代消费者口味需求的茶饮产品○■•■•△。据了解▪◆…○▪,古茗组建了超百人研发团队-•□,平均0▼◁▲.65周研发一款饮品◆•■▽◇,每一款产品上新前○▼▽◇=,都经过超200次的反复调试☆◁◆,确保口味能符合绝大多数消费者的味蕾需求▲◆▽◁;投入5000万元搭建更高标准的研发室…◇-◁,持续对产品进行创新▽=☆□▪◇、改进=★-▷◆•,实现产品力提升●▷▽“加速度=▷=▽☆□”•-▲。

      然而▷●◆▪•◇,纵观新茶饮的发展历程…■◇-▪▷,不难发现▽★…▼□,尽管附加因素复杂多样▽▼△,但好的产品仍然一直是消费者不变的追求▲▷☆。对于创业者来说●…•◇-◆,想要在新茶饮赛道长久地=•▼△“耕耘★…●”下去•★◆☆◇,选择一个产品力强的加盟品牌尤为重要▽▲▼••。

      而品牌是•○“内卷★…-…■▪”的尽头◆▷▼▽……。产品是=-“内卷○…★”的开始■=▷△,古茗茶饮用出色的产品与营销实力▽▪…,查看更▼☆。

      重点布局山东▪△、广西▲△•▲☆•、贵州▲▲▽☆=、安徽四省□△▼-●,计划年新增3000+门店■▪▷…,赋能加盟门店的踏实经营•☆,目前-…,古茗▪☆○▲•▽“万店计划▽◆•◁…”正在火热进行中-□▷▽,值得有志踏足新茶饮赛道的创业者所信赖◇◁。返回搜狐•▽■●,打造强劲的品牌势能•-▲◁-,感兴趣的创业者可以自行了解△□。

      互联网时代▽■□◆…,人们每天睁开眼就处于△▪○…•“信息洪流■•◆◇”中…▪,商业市场更是百家争鸣==、百花齐放□◆。•★▲■●“酒香■○◁▼◆”也怕巷子深▷•☆◆•▷,如今-▲☆◆◆•,营销已经上升为品牌战略问题☆▪。好的营销方式…◇□,不仅有助于提升品牌形象☆…☆,成为品牌一条无形的=●★☆◆▽“护城河-■◁”●•◁,还可帮助提升产品销量◁◁,进而引爆新市场▲▷=•▼◆。

      针对原材料品质波动◇▲●、运输时效性欠缺等不可变量●◆=○◁,古茗茶饮通过加强供应链保☆•▷…“鲜○▼▪•”管理•◁,实现对消费者○▼▲▪▽●“每天一杯喝不腻◆◆◁□○▷”的品牌承诺☆◆●◇。古茗在全国建立了仓储基地▪▪…•●■、四大运营中心□◇◆■○,拥有300余辆冷藏车◁-△•◁,并和多家第三方冷链物流商达成合作=●,成功实现=☆☆▽-☆“两日一配▪□-◆”甚至部分门店达到••=-“一日一配◁…○-▪”的高频次配送服务标准■…=☆•★,为加盟门店持续输送新鲜原材料•▷□▼。2023年3月▽=■▼▽,古茗还投资10亿元在浙江诸暨自建原料生产基地☆☆▽▼▼,进一步提升供应链的效率和稳定性□▪▲■△,巩固产品出品质量…•◁▪,让全国各地的加盟商把握更多竞争优势◇=•□●★。

      作为近年来迅速崛起的新兴行业●▲△◇○▪,新茶饮随着人们生活方式的改变而不断升级…•◁◆,具有庞大的消费基础和广阔的市场前景○◇◁•。根据艾媒咨询数据☆◆□○☆,2023年▼▲△■◆,中国新式茶饮市场规模将达3333●•.8亿元◆▷•▲○,预计2025年达到3749◆○•★.3亿元▷★☆-。相比传统的茶叶饮品□☆••◇△,现代的创新茶饮口味多变△▪■、颜值在线•-…◁,更注重产品原料的选择和搭配的多元化○☆-●△◁,且具有一定的社交属性与休闲价值=•●◆…●,故消费者对茶饮产品的期待值也会更高△○。

      在2023年▲▷□▷★“七夕=◁”到来之际■•,古茗联名青蛙王子▪•◆•★□,推出【••=•“有茗的王子△▽•●◆”套餐】【○▪“有茗的古家寡人◇☆○•●”套餐】○▷▲=☆□,与年轻人一起●•□★“玩梗☆▼…◆”◁■,为节日增添氛围感==△▼。具体来说=•△◁●,消费者可分别在古茗芝士青提◇▽▽▷☆▪、青柠油柑▪•☆●、清补凉爆爆珠△☆◇、白月光爆爆珠等7款产品中选择2杯/1杯□●,古茗赠送青蛙王子打包带★▽=、寡王王冠杯套+diy贴纸周边▽…=,成功引发消费者在社交平台的分享与互动◆◇-,触及更广泛的用户群体-◆□▲■•,让品牌率先自带节日话题点△△◇。

      当新茶饮走向大众●★,终端需求促使上游品牌快速◇◆○=▲◆、高效发展▷=,推动行业不断向前进步和发展▪●●◆◆▽,也让无数创业者看到了商机▽▽▼▽☆▽。在其中k8凯发官方网•△☆□=,知名新茶饮品牌——古茗茶饮□=◆★▽,凭借强劲的品牌势能◇▽△,从众多加盟品牌中脱颖而出▼▼,成为创业者的○-◆☆■●“良师·益友•▼●-◆”•▲◇▼●△。

      除了硬核产品力之外△▲,古茗在品牌营销方面也做得十分出色-▪…▽◆△,是创业者可以依靠的有力臂膀=△=□■■。有温度○◁,会○•☆-□“整活◆▷□○=▷”★…■○○○,以出圈产品为基础▪○☆-◆,以联名跨界△=、热点活动为推手◁•◁◆…,古茗实现了与现代茶饮消费者的有效对话●•…○,可谓精准拿捏了◁★“流量密码■-◆▼”的精髓▪★。2023年立秋▽▷●◆△,●▼△◁“秋天的第一杯奶茶☆▽◇”热点几乎占据了社交平台■▷◆,古茗以此为契机•=◇▪▼,推出分享拼单活动••☆•,消费者邀请三位好友即可得到9▼◁●○◇.9元指定饮品券■△-☆▪,在小程序任意消费一笔订单□◇-★,还有机会获得免费饮品券一张▽▷□。8月8日当天•□•,古茗全国门店总销量达到近800万杯•★,环比前一天增长率超150%▪◆…▼☆•,同比去年立秋的增长率为45%▪▷▷,喜提□-□◆☆…“年度爆单日○◆”■☆!